The 3 Rs of Nonprofit Donor Retention
In the business world, attracting a new client costs many times more than keeping a current one. The same approach can be applied [...]
Key-Person Insurance: Small Business Life Line
Would you hesitate to buy fire insurance for your lab or office building? Of course not. What about liability insurance in case someone [...]
Six questions to help changemakers create compelling content
A sailor without a rudder or compass will end up lost at sea. Too often, organizations launch marketing campaigns without a guide of [...]
Updates to ‘Delaware on Tap Trail’
The Delaware Tourism Office announced an updated way for both visitors and residents to support the state’s many locally-owned craft beverage businesses using a new [...]
Visit Lewes to kick off the holiday season
Lewes has celebrated the Christmas holiday season for decades with a parade that dates back 91 years. According to Lewes historian Hazel Brittingham, [...]
A quick and easy guide to empathy mapping
Empathy is a critical skill when it comes to effective marketing and messaging. It enables us to understand the feelings, desires, ideas, and [...]
Rehoboth Beach Dewey Beach Chamber of Commerce
Guided by its mission “to promote business, tourism and civic responsibility,” the Rehoboth Beach – Dewey Beach Chamber of Commerce (RBDCC) strives to serve over [...]
Nominations open for 2023 SDT awards
Tourism is a $2.7+ billion (and growing) industry in Sussex County. In fact, more than 23,000 jobs in the county are tourism related. Tourism revenue [...]
Southern DE Tourism spotlights arts, history this fall
Southern Delaware Tourism (SDT) is collaborating with Sussex County arts and entertainment and history and heritage tourism partners to promote Arts Around Our [...]
How to create powerful video storytelling
Visual storytelling is a powerful way to connect with people and share your message. When done well, it can capture attention, evoke emotions and inspire [...]