The Delaware Tourism Office announced an updated way for both visitors and residents to support the state’s many locally-owned craft beverage businesses using a new seamless Delaware On Tap Trail interface.
Users can explore Delaware’s many breweries, wineries, distilleries, cideries and meaderies all through one platform, which can be easily accessed on the Delaware On Tap Trail website.
“Delaware’s more than $4 billion tourism industry is a key part of the state’s economy, and the craft beverage industry is an important element of that,” said Delaware Tourism Office Director Jessica Welch. “Finding new ways to draw visitors and residents alike into these businesses is at the core of our office’s mission. As the craft beverage industry continues to evolve, we believe the Delaware On Tap Trail should also evolve to create a climate and community that helps craft beverage businesses to thrive.”
Under the new platform, users can “check in” at various craft beverage sites throughout the state. Each site visit earns the user points on an upgraded points system. Once users accumulate a defined number of points, they can redeem unique Delaware On Tap prizes. To encourage users to sign up through the new platform, the Delaware Tourism Office is offering free Delaware On Tap t-shirts to the first 100 participants that check-in at 10 participating trail locations.
“We’re very appreciative of the Delaware Tourism Office’s efforts to assist us and Delaware’s entire craft beverage community with our mission to provide customers with Delaware-made products that are unique and innovative,” said Mike Rasmussen, co-owner of Painted Stave Distilling in Smyrna. “We frequently see visitors who stop in as participants on the Delaware On Tap Trail, and the new platform will help even more craft beverage lovers find our business and the other businesses on the trail.”
The Delaware On Tap Trail is one of Visit Delaware’s three Trails of Discovery. Each trail gives tourists a unique way to see the state. The other two trails are the Delaware History Trail and the Delaware Discoveries Trail.
Delaware Tourism Office plans to relaunch the other two existing trails and new trails in the future under this updated platform, allowing a seamless transition between experiences for both visitors and residents of the state.
Launched initially in 2010 with 12 locations under the Delaware Wine and Ale Trail name, the Delaware On Tap Trail now boasts more than 35 participating businesses.
For more information, visit the official Delaware Tourism website at www.visitdelaware.com or call toll-free at 866-284-7483.