Business 2019-08-09T16:42:13-05:00

Business

  • Leaders of Nanticoke Health Services and Peninsula Regional Health System pose for a photo moments after signing a definitive agreement that is the cornerstone for merging Nanticoke Health Systems with the Peninsula Regional Health System.

Hilyard’s Business Solutions has same mission as it did in 1959

August 9th, 2019|Categories: BUSINESS|

Hilyard’s Business Solutions Inc. celebrates its 60th year in business this year, yet its mission remains the same as when the company was founded in 1959: to serve the customer with unsurpassed excellence. Built on integrity and an honest day’s work, the former typewriter sales company now is a fast-paced document management, business equipment and voice solutions force. “We would like the opportunity to help you with your printing and office equipment needs, wide format, IT services, cabling and PA systems, phone systems and voice solutions,” said CEO Rob Hilyard.Looking back, Rob tells how his father, Charles Hilyard, now 94, served in the Marines in three campaigns of World [...]

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By Hook PR & Marketing

At Hook PR & Marketing, we love hooks — and we don’t just mean those fishing devices. As storytellers, we’re into the “hooks” that grab attention and bring more people to action.

To be sure, hooks aren’t just slogans. They are ideas, notions, identifiers. They are catchy. They lure people in. Hooks are memorable — and they’re very different from your brand story.

Your story explains your why and how you make a difference. You hook is that additional detail that people remember.

Most successful businesses have a hook, an identify or slogan that is immediately known as that product. The easy ones include the name: “Like a good neighbor, State Farm is there.” “Maybe she’s born with it. Maybe it’s Maybelline.” Or that classic, “A Diamond is Forever.”

Less-obvious hooks work, too. Say  “Just Do It” and people know the product. Or “I’m Lovin’ It.” Or “You’re worth it.”

Even the military uses hooks to bring in recruits: Army Strong or The Few. The Proud. The Marines…….

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