By Patricia Rivera
Your website needs to showcase your brand in more ways than one. It’s easy to share your story on an About Us page – and you should. But your ideal clients need to see more than just words to understand how you differentiate.
Your website should use images that reflect your brand’s personality. It should contain an easy-to-understand user interface and menus that echo your language. This is the beginning of what is known as brand experience.
For example, if your organization interacts with hearing-impaired consumers, any video on your site should use captioning to best connect with them. Each facet of your site should be designed with your clients in mind.
User experience is more than just clicking to reach the correct page. It is about your brand promise and attributes – and how your visitors interact with your organization.
Answer these questions to determine whether your website best serves your clients…