By Hook PR & Marketing
At Hook PR & Marketing, we love hooks — and we don’t just mean those fishing devices. As storytellers, we’re into the “hooks” that grab attention and bring more people to action.
To be sure, hooks aren’t just slogans. They are ideas, notions, identifiers. They are catchy. They lure people in. Hooks are memorable — and they’re very different from your brand story.
Your story explains your why and how you make a difference. You hook is that additional detail that people remember.
Most successful businesses have a hook, an identify or slogan that is immediately known as that product. The easy ones include the name: “Like a good neighbor, State Farm is there.” “Maybe she’s born with it. Maybe it’s Maybelline.” Or that classic, “A Diamond is Forever.”
Less-obvious hooks work, too. Say “Just Do It” and people know the product. Or “I’m Lovin’ It.” Or “You’re worth it.”
Even the military uses hooks to bring in recruits: Army Strong or The Few. The Proud. The Marines…….