By Hook PR & Marketing
You’ve likely heard the saying, “Content is king.” The sentiment is true but social content must be easy to read – and worth reading.
Most consumers are overwhelmed with the information thrown at them. Too much social content and your customers might tune you out. Not enough and your customers might forget you. How do you understand what they want, when they want it, and how often?
- Start with a test. Social media continues to evolve. If you are in business, you likely have at least one social media page, if not more. Set up a test to see what interests your audience on one social media channel. For example, create four to five Facebook posts. Each post should link to your website. Write a few sentences to tease the article or content you are sending them to, then schedule the posts to span several weeks. Check Facebook insights to determine what got the most clicks, then create similar posts and post the same time of day. Continue to analyze the results to gain an understanding of where you can meet your customers on Facebook. Re-create the test on your other social channels…..