By Dora Jane Barwick and Patricia Rivera
Websites can make a great first impression or make potential clients shake their heads in disgust and look elsewhere (remember your competition?). Clients often judge companies by what they see just on the home page. Have you checked your website lately to see if it’s making a positive impact? If you haven’t, these four questions will help you evaluate your site’s effectiveness as the advertising front line for your company.
After viewing your site, do potential clients want to learn more about you, your company and what you offer?
If your website is not creating leads or sales for you, it’s time to take a closer look. A compelling website will draw visitors in and walk them through a process with customer-focused language and clearly stated customer benefits. To do this, your site’s headlines should be solution-focused and your site’s content should show your unique value.
Does your website tell customers who you are and what you represent?…