Business 2019-07-04T10:03:44-05:00

Business

  • U.S. Senators Tom Carper, left, and Chris Coons congratulate scholarship recipients Mackenzie Grier and Aaron Jackson.

Heritage Shores offers an array of amenities for residents, public

July 4th, 2019|Categories: BUSINESS|

At Heritage Shores in Bridgeville, you can dine at one of three restaurants, play on a championship golf course or celebrate a special occasion in the newly renovated clubhouse or ballroom — all without being a resident of the premier active adult community in western Sussex County or member of any special club. Some of the amenities of the Heritage Shore community are reserved for residents only, including the wellness center, indoor and outdoor pools and tennis courts. There are also classes, crafts and social events reserved for residents. Golf, dining and shopping, however, are open to the public seven days a week. HeritageShores- The beautiful championship golf [...]

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BUSINESS STORIES

By Hook PR & Marketing

You’ve likely heard the saying, “Content is king.” The sentiment is true but social content must be easy to read – and worth reading.

Most consumers are overwhelmed with the information thrown at them. Too much social content and your customers might tune you out. Not enough and your customers might forget you. How do you understand what they want, when they want it, and how often?

  1. Start with a test. Social media continues to evolve. If you are in business, you likely have at least one social media page, if not more. Set up a test to see what interests your audience on one social media channel. For example, create four to five Facebook posts. Each post should link to your website. Write a few sentences to tease the article or content you are sending them to, then schedule the posts to span several weeks. Check Facebook insights to determine what got the most clicks, then create similar posts and post the same time of day. Continue to analyze the results to gain an understanding of where you can meet your customers on Facebook. Re-create the test on your other social channels…..
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