Business 2019-05-03T08:30:55-05:00

Business

  • Stephanie Hudson Whitcomb, director of development and outreach for Clear Space Theatre, left, and Donna West, vice chair of the Clear Space board of directors, are shown at the Clear Space Theatre exhibit at the Fourth Annual Tourism Partners Expo.

A thirst for information about personal finance

May 2nd, 2019|Categories: BUSINESS|

VANCO Financial Group We are seeing a thirst for information, even instruction, about personal finances. Some want to learn how to reach specific goals such as retirement or paying for college while others want to learn how to make ends meet or to become more confident or wealthy. The reigning “infotainers” are out in force, especially Suze Orman and Dave Ramsey, the darlings of late-night television and the well-paid lecture circus. Unlike CPA Ed Slott, they are not licensed or regulated and aim at those on lower incomes with their glib, sometimes witty, advice. While I question their credentials, no one can doubt their sincerity. Unfortunately, they hide [...]

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BUSINESS STORIES

By Dora Jane Barwick and Patricia Rivera

Websites can make a great first impression or make potential clients shake their heads in disgust and look elsewhere (remember your competition?). Clients often judge companies by what they see just on the home page. Have you checked your website lately to see if it’s making a positive impact? If you haven’t, these four questions will help you evaluate your site’s effectiveness as the advertising front line for your company.

After viewing your site, do potential clients want to learn more about you, your company and what you offer?

If your website is not creating leads or sales for you, it’s time to take a closer look. A compelling website will draw visitors in and walk them through a process with customer-focused language and clearly stated customer benefits. To do this, your site’s headlines should be solution-focused and your site’s content should show your unique value.

Does your website tell customers who you are and what you represent?…

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