Business 2019-10-17T10:21:20-05:00

Business

  • Chuck Hoober, right, director of satisfaction at Hoober, Inc. was the 2019 recipient of the Kent County Farm Bureau Distinguished Service to Agriculture Award.

New i.g. Burton dealership is one of a kind

November 11th, 2019|Categories: BUSINESS|

A grand opening was held Tuesday, Nov. 5, at the brand new i.g. Burton Chrysler, Dodge, Jeep, Ram and Fiat dealership in Milford. This store will be one of the first-of-its-kind in the United States with a separate Jeep showroom focusing on Jeep brand and lifestyle. “There’s nothing like it on Delmarva,” declared Charlie Burton, owner and president of i.g. Burton and Company Inc., which now has nine locations spread from Smyrna to Berlin, Md. “I think this is the second ‘New Image’ Chrysler store on the East Coast. There are only one or two others in the country, and more will be built,” he predicted. “We are [...]

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BUSINESS STORIES

Employing veterans, good business?

VANCO Financial Group

Recently, but really for several years, we have found employers unable to find and hire suitable new employees.  The same complaint has come from Hoteliers, Manufacturers, Auto Dealers, Restauranteurs, and Retailers.

They say they cannot find people with the requisite skills or job-seekers who are willing to work. They find – and sometimes hire – those who simply don’t know what working requires and have never worked. They have no work ethic: They are sufficiently independent or self-indulgent that they display no obligation to follow rules or to seek or absorb on-the-job skills. Even college graduates have unrealistic […]

Five tips to tell better brand stories

By Hook PR & Marketing

In its simplest form, a story is an account of incidents or events. But for a business, a story is so much more. A story communicates the “why” behind the brand. Stories provide detail about an organization’s vision, characters, challenges and success stories.

Often, the first step in strategic brand storytelling involves developing the larger narrative about why your organization matters and how you improve lives. Then, it’s much easier to string together simpler stories, each with a different function and purpose.

Here are five simple brand storytelling tips to help you tell better stories.

  1. Know your […]

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